- Rebel Foods, which has multiple brands Behrouz that is including respected at $525 million
- It’s now expanding into Southeast Asia together with center East
When Indian diners order biryani online from Rebel Foods they’re greeted with a cooking reputation for the fragrant, slow-cooked rice meal. “The recipe ended up being lost forever when King Cyrus laid siege to Behrouz until it had been found between the ruins,” the story checks out to some extent. “With this Biryani, we now have brought back to life this missing recipe.” Diners are invited to see the whole account, which also includes 14 chapters and describes a protracted war between two ancient Persian kingdoms.
Everything is manufactured up—a canny exercise in myth-making who has helped turn the dinner (known as Behrouz after the fictional conflict) in to a top-seller while the very first branded form of India’s unofficial nationwide meal.
Rebel Foods calls it self the World’s premier online Restaurant business, a boast that’s difficult to disprove since there aren’t numerous chains that can match it. Created by way of a McKinsey & Co. alumnus named Jaydeep Barman, the organization acts a dozen various menus with anything from cheese-loaded Italian pizzas to 99 variations of this dosa, a favorite south Indian lentil-and-rice crepe.